There are many things to consider, and it can be overwhelming to know where to start. However, there are three key things that every seller must know when home selling, according to Betsy Heller from Achievers Realty.

The first thing that every seller must know is the condition of their home. Even if you are currently living in the home, there may be areas that you are not aware of that require maintenance or servicing. For example, in San Diego, where the weather is generally mild, air conditioning units may not be used very often, but they still need to be serviced regularly. Other systems that you may not use often, such as a water softener, also need to be tested to ensure that they are working correctly. Additionally, you may need to have a termite report completed if you suspect that there may be termite damage or if you need to make repairs.

The second thing that every seller must know is the price of their home. When determining the price, the location of the home is a significant factor to consider. Betsy Heller emphasizes that the price must be based on the active, pending, and sold homes in the area. These are the same factors that an appraiser will consider when determining the value of a home for a loan. When pricing your home, you should take into account the comps for neighboring houses and those a few blocks away with more or fewer upgrades than your home. Betsy Heller suggests that you speak to her so that you can better understand how your home compares to others in the area.

The third and final thing that every seller must know is marketing. Marketing is the variable that you cannot control, and it is what Betsy Heller does to drive traffic and eyeballs to see your home. Betsy Heller uses a mathematical formula to determine the effectiveness of her marketing strategy, where X equals the number of ways she works to get traffic to your home, Y equals the number of appointments and visits to your home, and Z equals the number of offers. She uses a range of marketing techniques, including online marketing through various websites, social media, and professional photography and video walkthroughs. Betsy Heller also organizes mega open houses and catering to drive traffic to your home. By driving traffic to your home and getting at least 100 sets of eyeballs on it in a short period, Betsy Heller aims to get you at least one offer.

In conclusion, when selling a home, there are three things that every seller must know. The first is the condition of their home, which includes having all systems checked and tested, including a termite report if necessary. The second is the price, which must be based on the active, pending, and sold homes in the area. And finally, marketing is essential, and Betsy Heller has a mathematical formula to determine the effectiveness of her marketing strategy. By understanding and controlling these three elements, sellers can make the selling process less stressful and more successful.