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Selling Your Home in San Diego

Selling Your Home in San Diego

Selling
Selling Your Home Doesn't Have to be Difficult

After you have decided to sell your home, one of the most important next steps is to find an agent who understands your price and timeline goals, takes charge of your selling plan, and closes the sale of your home at the highest market price possible for your time frame.

We customize a selling strategy that maximizes your home’s equity, we use smart digital marketing to bring in more relevant buyer and agent traffic, and we analyze the market in real-time in order to make fast decisions that benefit you best.

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Strategies for Maximizing Equity

After you have decided to sell your home, one of the most important next steps is to find an agent who understands your price and timeline goals, takes charge of your selling plan, and closes the sale of your home at the highest market price possible for your time frame.

We customize a selling strategy that maximizes your home’s equity, we use smart digital marketing to bring in more relevant buyer and agent traffic, and we analyze the market in real-time in order to make fast decisions that benefit you best.

Marketing for Best Exposure

Without a doubt, real estate marketing has gone full digital. In 2020, 97% of buyers used the internet for their searches, an all-time high attributed to stay-at-home orders during the COVID-19 pandemic (National Association of Realtors). Additionally, buyers are taking just 8 weeks to find a home, a 2-week drop from the 7 year average of 10 weeks. Having launched our online presence in 2005, we have over 15 years of staying tapped into buyer behavior, and use every trend to your advantage.

We know how to drive traffic to your home both on and off-line, and create the best impression for your home.

 

Our Full-service marketing package includes:
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Full syndication of your listing to the most highly trafficked listing sites

Once you list with us, your property is distributed to thousands of websites both nationally and internationally, including Zillow, Trulia, RedFin, Realtor, YouTube and so many more. We monitor the top portals closely to make sure your property is presented accurately and at its best.

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Gorgeous presentation on any device

More than 90% of real estate buyers start their search online. Now more than ever, your home’s online showcase needs stand out from the competition. We will design an individual property website that will make your property shine.

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Professional Photography

We commission top photographers to capture the essence and appeal of your home. Using daytime and twilight photo shoots, we’ll curate a set of visuals to utilize in all aspects of our marketing.

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3D Video Tours in 4K HD

We utilize the latest three-dimensional technology, allowing buyers worldwide the opportunity to virtually “walk through” your property, getting a detailed understanding of the layout and flow.

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Social Media

We post on several social media platforms, both business and personal, including Facebook & Instagram. From coming soon, just listed, behind-the-scenes, open houses and video showcases, we promote your home where people spend their time online. We leverage paid, boosted Facebook ads to target the right buyers, “build the buzz,” and broaden your exposure.

Before & After
Before
After
Fully-Managed Staging Services
Events
Expertly Executed Open House Events

We enlist expert aerial and drone photographers to showcase your home and neighborhood from above with a birds eye view, elevating your property’s first impression to new heights

Events
Indoor and Outdoor Brochure Boxes

Our design team will create an attractive collection of print collateral specific to your home, including, full color, full bleed property brochures, postcards and mailers sent to potential buyers, MLS Magazine and LA Times ads, unique Property Cards, prominent placement in neighborhood newsletters, and much more.

Pricing by Analysis

Arriving at the right listing price the first time you put your home on the market may be the most important element of the selling process. An attractive sales price will attract buyers and agents and encourage multiple offers, a situation that puts you in control. We assist you in finding the value of your home and pricing it competitively by analyzing key factors.

Map Transparent Comparative Market Analysis Lending Environment Buyers Personas Map
Comparative Market Analysis
Lending Environment
Buyers Personas
Comparative
Market Analysis
Lending
Environment
Buyers
Personas
Your
Best Listing
Price
Comparative Market Analysis
Doing a comparative market analysis to find properties similar to yours that are on the market or that have been sold recently. Homes of similar age, square footage and bed/bath counts within a ½ mile of your home offer the best examples of where to start. Features like renovated kitchens or bathrooms are definitely things buyers want, but are considerations and don’t necessarily need to match another house when you are doing a search for comparable homes.
Lending Environment
Researching the current available lending products and the lending environment in general. Most, if not all, buyers will use lender financing to buy a home. We keep watch on fluctuations in the lending market to know when the “cost” of money will go up or down. These changes in the lending environment have a direct impact on the listing price as well as the eventual price you sell your home for.
Buyer Personas
Understanding buyer personas. We walk you through how your home fits into the framework of the home buying timeline for buyers. By identifying the right buyer persona for your home, we can make smarter decisions about pricing as well as marketing the property to the right audience.

Get In Touch

Ready to make your next move? We'd love to hear from you!

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